Amazon is exploring the use of TikTok's new feature “Dynamic Products ad”, allowing them to experiment with new advertising opportunities
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Animator: Ken Kwong / Maria Patricia Garcia / Kyra Lim / Danielle Kathryna Rayos / Edis Mharga Villahermosa / Jem Bernardino
Art Direction/ Design: Ken Kwong / Paul Shinn / Nina Fajardo / Jaehyoung Choi
Storyboard: Ken Kwong / Nina Fajardo / Jaehyoung Choi
Video Shoot: Ilsu Yang
Made at: Shakr
/DYNAMIC PRODUCT ADS/
TikTok's distinct vibe sets it apart from traditional social media platforms, requiring a different approach to advertising. We conducted extensive research on TikTok creators' styles, enabling us to develop a series of video templates that seamlessly blend with TikTok's organic content. Our templates are designed for dynamic product ads, with a story flow that adapts based on audience preferences. Flexibility in messaging ensures a wider reach and resonance with diverse viewers
