Science & Tech Explainer
Bloomberg Primer
In-house
Bloomberg Primer is a documentary series that covers the newest technology trends. It goes deep into each concept by explaining the underlying science and how these inventions could change human society forever.
The series contains multiple episodes, each covering a different technology that is new and trendy. I worked on the graphics for the “Nuclear Fuel” and “Semiconductor” episodes. To maintain a consistent style and vibe across the series, a unified visual system was created to emphasize edginess and clear messaging. This presents complex topics in a cohesive way while allowing flexibility in terms of creative execution.
*[Semiconductors] episode
Motion Designer: Ken Kwong
Producer, Writer: Victoria Lacy
Editor: Alejandro Soto Goico
Narrator: Caroline Hyde
Series Producer: Tom Conners
Creative Director: Rubab Shakir
Creative Producer: Ranjani Chakraborty, Hanbi Sung
Editorial Producer: Adrianne Jeffries
Online Editor: Josh Luddeni
Colorist Ryan Berger
Sound Designer/ Mixer: John Northcraft
Made at: Bloomberg Original
*[Nuclear Fuel] episode
Motion Designer: Ken Kwong
Producer, Writer, Editor: Jed Rosenberg
Narrator: Caroline Hyde
Series Producer: Tom Conners
Creative Director: Rubab Shakir
Creative Producer: Ranjani Chakraborty
Editorial Producer: Adrianne Jeffries
Online Editor: Josh Luddeni
Colorist Ryan Berger
Sound Designer/ Mixer: John Northcraft
Made at: Bloomberg Original
The Semiconductor episode goes into micro details that are invisible to the human eye. To explain this, we used a visual metaphor that positions the semiconductor as a megacity built inside a small chip. This dramatic shift in scale creates a sense of discovery, encouraging the audience to experience the topic from a fresh perspective.
SEMICONDUCTORS
Unlike the Semiconductor episode, the Nuclear Fuel episode deals with massive static structures. To make it engaging, we focused on explaining concepts through a "theme park" style storytelling. Complex ideas were transformed into console-like game visuals, allowing the audience to enjoy the experience while absorbing the information.
NUCLEAR FUEL
