Character Explainer

Dentsu

In-house

Dentsu is launching the "Automotive Journey Predictor”, a new AI model. It processes vast buyer data to offer marketing solutions for car sellers. This advanced technology is new to the market and can be challenging to explain.

We were tasked with creating an illustration-based explainer video to showcase the product's benefits. The animation had to be exceptionally clean, featuring a character to represent the product's processing flow. The main goal was to provide a clear and straightforward vision of the concept.

Animator: Ken Kwong
Design / Illustrator: Tyler Wang
Creative Director: Florence Yu
Producer: SeowSeng Tay
Made at: Dentsu

CHARACTER RIGGING

We created a guideline with the illustrator to ensure all characters aligned with Dentsu's brief and animation requirements. Using DUIK, I customized loopable walking cycles for each character, ensuring natural movement while maintaining their unique traits.

Scene breakdowns