Social Marketing
Oxygen
Agency Project
Oxygen, an NBC network specializing in True Crime Shows, maintains a brand style characterized by high-contrast colors and fast-paced editing. Predominantly serious in its image, Oxygen occasionally adds subtle humor in their content for a well-rounded appeal as well.
For Oxygen, maintaining audience engagement post-show and building excitement for upcoming events is crucial. Despite limited resources, The TrufflePig team and I were able to generate compelling content to achieve these goals consistently.
Animator / Designer: Ken Kwong
Creative Director: Adam Forstadt / Raef Harrison
Producer: Katelyn Thornton / Tiara Budd
Made at: Trufflepig
Pre-Show TEASER
While Oxygen is primarily a True Crime Network, we understand the importance of infusing excitement when teasing new shows. In some creative approach, we playfully provide glimpses of the show, striking a balance between piquing curiosity and preserving the element of surprise.
Loopable animations created from show key art. To add creative flair, we break down and animate the static piece – infusing humor for a fresh and engaging touch.
KEYART CINEMAGRAPH
Keyart Break down
We revitalized previous shows’ clips and assets, infusing them with energy through info-typography animation. These meticulous text-based video maintained excitement without compromising readability.