Social Marketing
Oxygen
Agency Project
Oxygen, an NBC network specializing in true crime shows, maintains a brand style characterized by high-contrast colors and fast-paced content.
For Oxygen, maintaining audience engagement post-show and building excitement was important. With limited resources, we built compelling social content from scratch, by introducing a creative direction to add humor and fun into their social channels, giving their content a more well-rounded appeal.
Animator / Designer: Ken Kwong
Creative Director: Adam Forstadt / Raef Harrison
Producer: Katelyn Thornton / Tiara Budd
Made at: Trufflepig
Show TEASER
While Oxygen is primarily a True Crime Network, we understand the importance of infusing excitement when teasing new shows. In some creative approach, we playfully provide glimpses of the show, striking a balance between piquing curiosity and preserving the element of surprise.
Build & Design
Loopable animations created from show key art. To add creative flair, we break down and animate the static piece, to add humor for a fresh and engaging touch.
KEYART CINEMAGRAPH
Keyart Break down
We revitalized previous shows’ clips and assets, infusing them with energy through info-typography animation. These meticulous text-based video maintained excitement without compromising readability.